Season 2 Finale: Yamaha on “blowing up” systems and processes to invest in new customer experiences


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This is it…the Season Finale! And, what a way to end Season 2 of (R)evolution….

In this episode, Yamaha shares what is by far the most expansive view of disruptive technology’s impact on business infrastructure and culture on the show to date. What you’ll see is a genuine discussion with Jeff Hawley and Rick Williams of Yamaha explore how an already successful business is exploring new opportunities to better define the customer experience before, during and after transactions. It comes down to workflow. Nowadays, it either works for you or works against you. Here, Yamaha shares that it needed “to blow up” its existing systems and processes and “start over” to compete more effectively for the future.

I think you’ll enjoy Yamaha’s approach to listen, learn, and engage with customers in their channels of preference. Please watch and share!

Season 2, Episode 16

This episode was recorded during the Salesforce Social Advisory Board meeting in San Francisco. Participants included brand managers from the likes of Disney, Livingsocial, P&G, Nissan, SunTrust, Dunkin Donuts, Get Satisfaction, and VW, we address the need for businesses to not only react to conversations but also lead them.

Season Two:

S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment
S2E4: Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
S2E5: Filmmaker and Webby Awards Founder Tiffany Shlain
S2E6: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 1 of 2
S2E7: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 2 of 2
S2E8: Marcel LeBrun of Salesforce Radian6 on the Future of Social Media Monitoring
S2E9: Our Digital Society in the Next 30 Years: An Interview with John Battelle
S2E10: How Social Customer Service is Changing the Culture at Comcast
S2E11: Dunkin’ Donuts Uses Social Media to Improve Customer Relationships and Experiences
S2E12: USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture
S2E13: Ford’s Jim Farley on the importance of putting your brand in the hands of customers
S2E14: How Suntrust Uses Social Media to Engage Customers and Comply with Regulation
S2E15: Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy

Season One on YouTube

20101001 jkrwjwrf3a22tpcm7f8tcjf5q6 Season 2 Finale: Yamaha on “blowing up” systems and processes to invest in new customer experiences

20110506 e1beysbg9wfg2h5tdm6nmjiuhf Season 2 Finale: Yamaha on “blowing up” systems and processes to invest in new customer experiencesNow on iTunes!

 Season 2 Finale: Yamaha on “blowing up” systems and processes to invest in new customer experiences
Brian Solis

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Posted by on Feb 4 2012. Filed under SOCIAL MEDIA. You can follow any responses to this entry through the RSS 2.0. Post content may be received from external website through web content syndication. You'll find link to source inside this article. You can leave a response or trackback to this entry

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