Tweet-driven London Eye Lightshow

The 2012 Olympic Games will start next week with a social-media driven light show illuminating the London Eye. The landmark will be lit up each night in relation to positive or negative London 2012 comments on the social networking site.

7611967194 b0003c6482 Tweet driven London Eye Lightshow

EDF Energy, has rigged the city’s landmark ferris wheel with bulbs that will shine each night of the Games in relation to Twitter feedback.

Based on an “intuitive algorithm,” real-time tracking of the Twitter hashtag #Energy2012 will split comments into positive and negative categories according to words, phrases, and emoticons, then filter them into the light show. Sentiments could include thoughts like “best,” “amazing,” “shivers,” or “tears,” which are given scores to boost or reduce the energy count. Punctuation (exclamation points are good, questions marks are bad) is also taken into consideration, EDF said.

7611877296 0d5f81faf3 Tweet driven London Eye Lightshow

U.K. Twitter sentiment analyst Mike Thelwall of the University of Wolverhampton, along with a team of MIT graduates, helped build the EDF methodology. Tweets will also be scanned for words like “Olympics,” “Torch Relay,” and “London 2012.”

The light show will begin at 9 p.m. each night of the Olympics and Paralympics.

7612021570 a48ab5242f Tweet driven London Eye Lightshow

Sosolimited creates interactive sculptures that can use a number of open-source options for global statistics, such as the World Bank and Google Public Data. Real-time data from local transit agencies, traffic, or financial data could also be incorporated.

Visual Complexity has great ideas for mapping data.

695 big02 Tweet driven London Eye Lightshow

The 2012 Games will be social-media heavy, counting among its offerings Facebook’s Explore London 2012 platform, a cross-promotion from NBC and Facebook, live-streaming apps from Adobe AIR and NBC (available for iOS and Android), and the International Olympic Committee’s own Olympic Athletes’ Hub.

7617329368 1bda9606da Tweet driven London Eye Lightshow

A UK based company, Keima has been using Twitter to help plan small cell deployments. Cisco has a network planning tool that takes geo-location data from Twitter and Flickr to identify where users are tweeting or sharing photos.

7617425802 69054d1941 Tweet driven London Eye Lightshow

Geofeedia (Twitter), can create automated, live, geotagged incident maps. Users can type in a place name, address, the name of a sports venue or simply outline an area on a map. The service will display the latest geotagged content — from Twitter, Instagram, Picasa, Flickr and YouTube — within that area.

There will be restrictions on athletes’ and spectators’ stadium photos to protect broadcast rightsholders, says IOC social media head, Alex Huot.

Google’s ChromeWebLab at the Science Museum in London has 5 physical Chrome Experiments, a universal-orchestra, where you can make music with people from all over the world, a teleporter, to travel instantly to far away places, sketchbots where your portrait is drawn in the sand by a robot, datatracer, to see where images on the web live, and lab tag explorer where you can browse visitors’ creations. It is best experienced in Chrome on your desktop.

(A Hat Tip to Roger for this link).

7557866994 1d834475ce Tweet driven London Eye Lightshow

Related Dailywireless articles include; The Social Olympics, Reuter’s Robot Olympic Cameras, HTC: Olympic Torchbearer, London Olympics: 100 Days, NBC Partners with YouTube for Olympics, The 2010 Vancouver Olympics, Mobile Olympics: Better Than Anything, Producing Olympic Multi-Media, Social Olympics, 2008 Summer Olympics and 2006 Olympics Unwired, 2004 Olympics, and 2004 Olympic News Feed

Related posts:

  1. Video – Consumer-Driven Disruptions
  2. 2012 Dodge Charger SXT: Driven
  3. Aston Martin DB4GT Zagato Sanction II Driven
  4. Twitter vs. Tornado: Dallas Authorities Tweet Weather Warnings
  5. 2012 BMW M5 vs Nissan GT-R: Driven & Drifted – CHRIS HARRIS ON CARS

Short URL:

Posted by on Jul 23 2012. Filed under WIRELESS. You can follow any responses to this entry through the RSS 2.0. Post content may be received from external website through web content syndication. You'll find link to source inside this article. You can leave a response or trackback to this entry

Leave a Reply


Photo Gallery

Log in | Designed by Techno Magazine
59 queries in 1.158 seconds.