Tweet-driven London Eye Lightshow


The 2012 Olympic Games will start next week with a social-media driven light show illuminating the London Eye. The landmark will be lit up each night in relation to positive or negative London 2012 comments on the social networking site.

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EDF Energy, has rigged the city’s landmark ferris wheel with bulbs that will shine each night of the Games in relation to Twitter feedback.

Based on an “intuitive algorithm,” real-time tracking of the Twitter hashtag #Energy2012 will split comments into positive and negative categories according to words, phrases, and emoticons, then filter them into the light show. Sentiments could include thoughts like “best,” “amazing,” “shivers,” or “tears,” which are given scores to boost or reduce the energy count. Punctuation (exclamation points are good, questions marks are bad) is also taken into consideration, EDF said.

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U.K. Twitter sentiment analyst Mike Thelwall of the University of Wolverhampton, along with a team of MIT graduates, helped build the EDF methodology. Tweets will also be scanned for words like “Olympics,” “Torch Relay,” and “London 2012.”

The light show will begin at 9 p.m. each night of the Olympics and Paralympics.

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Sosolimited creates interactive sculptures that can use a number of open-source options for global statistics, such as the World Bank and Google Public Data. Real-time data from local transit agencies, traffic, or financial data could also be incorporated.

Visual Complexity has great ideas for mapping data.

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The 2012 Games will be social-media heavy, counting among its offerings Facebook’s Explore London 2012 platform, a cross-promotion from NBC and Facebook, live-streaming apps from Adobe AIR and NBC (available for iOS and Android), and the International Olympic Committee’s own Olympic Athletes’ Hub.

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A UK based company, Keima has been using Twitter to help plan small cell deployments. Cisco has a network planning tool that takes geo-location data from Twitter and Flickr to identify where users are tweeting or sharing photos.

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Geofeedia (Twitter), can create automated, live, geotagged incident maps. Users can type in a place name, address, the name of a sports venue or simply outline an area on a map. The service will display the latest geotagged content — from Twitter, Instagram, Picasa, Flickr and YouTube — within that area.

There will be restrictions on athletes’ and spectators’ stadium photos to protect broadcast rightsholders, says IOC social media head, Alex Huot.

Google’s ChromeWebLab at the Science Museum in London has 5 physical Chrome Experiments, a universal-orchestra, where you can make music with people from all over the world, a teleporter, to travel instantly to far away places, sketchbots where your portrait is drawn in the sand by a robot, datatracer, to see where images on the web live, and lab tag explorer where you can browse visitors’ creations. It is best experienced in Chrome on your desktop.

(A Hat Tip to Roger for this link).

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Related Dailywireless articles include; The Social Olympics, Reuter’s Robot Olympic Cameras, HTC: Olympic Torchbearer, London Olympics: 100 Days, NBC Partners with YouTube for Olympics, The 2010 Vancouver Olympics, Mobile Olympics: Better Than Anything, Producing Olympic Multi-Media, Social Olympics, 2008 Summer Olympics and 2006 Olympics Unwired, 2004 Olympics, and 2004 Olympic News Feed

dailywireless.org

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